4 Factors That Influence the Buying Decisions of Consumers

Factors that influence buying decisions

What do you look for when you buy something? What are the ‘things’ that urge you to get that perfect bag or the gorgeous pair of shoes? As a consumer, there are many factors that affect our purchasing decisions. Most people are conditioned a certain way to choose from millions of alternative products and make alternate purchasing decisions. We may not know it, but the factors that influence buying decisions help the consumers in recognizing needs, and finding ways to solve these needs. The decision processes and acts involved in buying and using products is known as buying behavior, or the buying decision of the consumers.

The factors that affect these decisions may be different for each individual. For example, even though your friend and you may share same interests, when you are out shopping for something, like shoes, your friend may love ballerinas, while you may love wedges. The choices vary because influenced by the different factors in life, each person learns to create mental shortcuts that provide a systematic way to choose among alternatives.
Key Factors that Influence Buying Decisions
Cultural Factors
Cashier helping customer at counter
Culture is one of the key factors that influences a consumer’s buying decisions. These factors refer to the set of values, preferences, perceptions, and ideologies of a particular community. At an early age, buyers learn to recognize acceptable behavior and choices when selecting products.
For example, it is our culture that teaches us that, as a buyer, we need to make payments and honor contracts, pay on time, observe rules, and assume responsibility when seeking information. Sometimes ‘cultural shifts’, due to the influence of different cultures indicate the need to introduce new products.

Each culture is further divided into various subcultures based on

Outfits and Accessories to Wear with Boat Shoes

Tip to wear boat shoes

Call them boat shoes or deck shoes, they are an indispensable part of the polished, preppy fashion. Although the shoes were originally designed for boating, the ever-changing fashion industry has roped them in to fit almost any type of casual wear. Apart from the rules and essential tips for wearing boat shoes, we will also see how women and men can style them.
Styling Women’s Boat Shoes
A great thing about boat shoes is that you don’t have to go shopping for new clothes in order to wear them. Your current style can easily work with these shoes, if you know how to mix and match outfits. Opt for vibrant-colored boat shoes in mustard yellow, blood orange, fiery red, sea green, etc., that will set you apart from the crowd. You can look for options from various popular brands like Sperry Top-Sider, Sebago, and Timberland. They have shoes in so many colors and styles that it’s quite difficult to resist yourself from buying more pairs.

It’s always a good habit to not overdo bold colors throughout the ensemble. If you’re wearing clothes that lean mostly toward neutral and pastel colors, experiment with bright-colored boat shoes, and vice versa. They look amazing practically with anything. However, make sure you don’t wear boat shoes that are lighter than your khaki and colored pants, shorts, jeans, or skirts. The only exception to this rule is white boat shoes.
Styling Men’s Boat Shoes
While shopping, do check out the different types of boat shoes available. You can find them in leather, rubber, satin, suede, and canvas. The leather boat shoes are the traditional ones that were designed to provide stable footing for boating. However, different materials are used to make various styles to be worn

Why Do Girls Love Shopping So Much?

Reason girls love shopping so much

“You know that thing when you see someone cute and he smiles and your heart kind of goes like warm butter sliding down hot toast? Well that’s what it’s like when I see a store. Only it’s better.” – Rebecca Bloomwood, Confessions of a Shopaholic
Comparing a physical attraction to buying something seems a little far-fetched, doesn’t it? Maybe it is, maybe it isn’t. It’s not a comparison I would personally make, but I understand it. Shopping means different things to every woman – a necessity, a sanctum, a religion, a way of life, an adventure. Whatever be the meaning of shopping in their life, it remains important to them. Most men do not understand how something that involves walking around, trying fifteen things, and lugging around huge bags can be relaxing, but then it is a girl thing. We do not expect you to understand but we will try to explain the rationale (if you can call it that) behind it.
What Does Science Have To Say
Most men (and I say men because they always seem bewildered by our love for buying things) tend to think that our indulgence in malls has to do with an emotional weakness, our inability to resist pretty things, our need to have what the another woman has, and also an excuse to just spend some time with our girls. While all of these may or may not be true (I’ll reserve comment on that for later), science is on our side and gives us a very valid, basic explanation for the shopping itch.

Scientists have spent a lot of time trying to figure out the seemingly irrational love women have for shopping. And if their research is anything to go by, then

What to Wear with Bright-colored Pants

What to wear with bright-colored pants

Let’s start with a confession here. When it comes to experimenting with colors, I am a mess, or should I make that was? Maybe I should go back in time a little and explain myself. A couple of years ago, if you did a quick search of my wardrobe, the only colors you would have found were black, blue, and white. Fast forward to my present-day wardrobe, and while you will still find a lot of black, blue, and white, you will also find shocks of pink, some orange, and someone-call-the-doctor-‘coz-I-may-be-going-blind neon. The reason―a few color-crazy friends, lots of inspiration from a source that wishes to remain anonymous, and bright-colored pants.

When this kaleidoscopic trend made its appearance on fashion ramps a couple of years ago, I was tempted to dismiss it. After all, who would wear these outrageously-colored bottoms? Boy, was I wrong! These pants are here to stay, and they are all over the place. For today’s fashion-conscious woman (and man), bright-colored pants are the red lipstick equivalent of the clothes world. And if you are a true clotheshorse who has been unsure of how to wear these trousers and what you could wear with it, then here is everything that you would want to know.
Wear it with Black
Black tops with colored pants
You could say that I am a little partial, but then which other color is as universal as it? When wearing colored pants, teaming it with a black blouse is your best bet. Experiment with different cuts and fabrics so that your blouse does not look dowdy or uncared for.
Wear it with White
White tops with colored pants
Another neutral that never fails to make an impact, white is the perfect color

How to Become a Personal Shopper

Tip to become a personal shopperBut think about it: it’s really very personal. You’re taking a person’s clothes off and putting them into a dressing room. It’s like baring your soul.
―Betty Halbreich, Shopper at Bergdorf Goodman, on Personal Shopping
A passion for shopping can often be a draining experience on your wallet. The excitement that buying new clothes brings with it can often be washed away by the despair that an empty pocket causes. But what if shopping could boost your cash inflow rather than draining it? If that seems like something you would be excited by, then try your hand at the rather lucrative career of becoming a personal shopper. An occupation that allows people to help others shop, it is a field that usually focuses on (but is not restricted to) clothes.
The path to becoming a successful and well-known personal shopper can be a difficult one. There is no qualification requirement, no examination that you need to pass, no standardized certification; and therefore, all you have in your armory to prove that you are the right person for the job is your sheer talent and your dedication to it. But I can provide you with a few tips to help you get started on your journey to become a personal shopper.
Personal shopper
First things first! Think about whether you actually want to be a personal shopper. Is that really where your heart lies? Because if, even for a minute, you think that this may not be the job for you, then you should reconsider.

Let me explain why I say this. Some people are born with an inherent stylish aura about them. They know how to pick clothes, mix and match them, wear the correct accessories, and be impeccably turned out,

How to Go Grocery Shopping With Kids

American kids spend significant number of hours in passive entertainment, courtesy – the idiot box. The value of television is increasing awareness amongst kids can’t be underestimated but we all know that gluing to the TV sets or video game systems for hours after the school time, leaves our kids with no time to be involved in other productive pursuits. Taking your kids along with you, while you are going for running, walking or even shopping, is a great way to engage their minds in other activities. Kids need to establish a bonding and connection with the outer world. They must learn from outdoor world experiences as it is vital for their social growth. Grocery shopping stands out as a great alternative for parents to take their kids out.

Tips on Positive Engagement of Kids in Grocery Shopping

Many parents believe that kids will rarely respond positively to an invitation of grocery shopping, a task that appears quite mundane to kids. Assuming that your kids will never agree to come out for shopping or other outdoor tasks is quite wrong. Curiosity forms the essence of a kid’s life. As parents, you can positively use their curious nature to attract them for grocery shopping. You can encourage kids to participate in shopping by including interesting games. For instance, challenge them to identify correct names of five to ten vegetables in the grocery store and if they do so, award them a candy. You can also ask your kids to tell you the correct path to reach back home after shopping. These seemingly small steps give confidence to kids and they also develop their cognitive and mental skills.

If you exercise your creativity, there are many ways to get them involved in the grocery shopping. Remember that kids are